This section is a collection of spec work that I created for college projects or outside of the day job.
Manscaper X (College Project 2020)
Brief
Launch the Manscaper X in Ireland to a target audience of all men who shave, encouraging them to incorporate all-over “scaping” into their grooming routine.
Challenge
This is a new product on the market that has no USP.
Idea
Manscaper will ‘take aim’ at the male grooming market in Ireland with a tongue in cheek campaign that lays down the challenge to more well known brands in the space.
Bringing it to Life
Launch the Manscaper X in Ireland to a target audience of all men who shave, encouraging them to incorporate all-over “scaping” into their grooming routine.
Challenge
This is a new product on the market that has no USP.
Idea
Manscaper will ‘take aim’ at the male grooming market in Ireland with a tongue in cheek campaign that lays down the challenge to more well known brands in the space.
Bringing it to Life
